In-depth research projects demonstrating methodologies, outcomes, and real-world impact.

Building a Leading Digital Innovation Firm
Founded and scaled a digital transformation consultancy from concept to profitability, securing multiple government contracts and leading innovation-driven solutions for enterprise clients.
8+
Government Contracts Secured
15+ professionals
Team Size Growth

Mapping Extended Reality Ecosystem Across 22 Arab Nations
Led comprehensive research initiative to map the Extended Reality (XR) ecosystem across 22 Arab nations. Produced the 'XR Compendium' - a definitive knowledge repository analyzing AR/VR/MR technologies, business models, and regional readiness. Established XR community at ESCWA's Digital Enabling Platform for the Arab Region (DEPAR).
200+ pages
Knowledge Repository
22 nations
Countries Analyzed

Advancing Immersive Learning at Scale
Led research initiatives integrating immersive technologies into higher education curriculum, securing £250K Innovate UK funding and £5M EU Horizon funding for collaborative research projects.
£250K
Innovate UK Funding
£5M
EU Horizon Funding
Additional research initiatives showcasing diverse methodologies and industry applications.

Conducted comprehensive accessibility audit and user research with disabled users to identify barriers and implement WCAG 2.1 AA compliance improvements, resulting in 40% accessibility improvement and 25% increase in user satisfaction.
WCAG 2.1 AA
Accessibility Compliance
+25%
User Satisfaction Increase

Conducted comprehensive user research and redesigned a healthcare patient portal, resulting in 55% increase in patient engagement, 40% reduction in support tickets, and improved health outcomes tracking.
+45%
Daily Active Users
-60%
Support Tickets

Optimized onboarding experience for an educational technology platform through iterative user research and testing, reducing time-to-first-value by 65% and improving 30-day retention by 48%.
-70%
Time-to-First-Value
+35%
Feature Adoption (30 days)

Led comprehensive accessibility research and implementation for government digital services, achieving WCAG 2.1 AAA compliance and enabling access for 2.3M+ disabled citizens.
200+
Pages
5
Countries

Conducted extensive user research with diverse financial demographics to redesign a fintech application, increasing user trust scores by 72%, transaction volume by 58%, and achieving £2M+ in new customer acquisition.
48%
AOV Increase
156%
CLV Growth

Redesigned navigation and information architecture for enterprise SaaS platform through user research, reducing time-to-task by 63%, improving feature discovery by 71%, and increasing user productivity by 45%.
45 to 8 days
Processing Time
2.3 to 4.6/5
Satisfaction

Led research and design of immersive VR training environment, achieving 85% improvement in knowledge retention, 72% reduction in training time, and £3M+ in client contracts.
89%
User Retention
4.8/5
Satisfaction

Led the complete design journey of a comprehensive design system for FoodHub, a multi-platform food delivery service.
71%
Planning Time Reduction
48%
Food Waste Reduction
73%
Trust Increase
3.8x
Price Premium Acceptance

74%
6-Month Retention
4.2x
Engagement Increase

78%
Adoption Rate
64%
Completion Rate

+156%
Online Conversion
-64%
Dealership Visit Time

74%
Tool Switching Reduction
+156%
Team Satisfaction

76%
Portal Adoption
4.7/5
Patient Satisfaction
I'm always interested in discussing new research opportunities, collaboration, and how user research can drive your product strategy.
Email: [email protected] | Phone: +44 7503663334